Facebook calls specific actions visitors can take “events.” To see these events, use the Pixel Event Manager.
Use this table to understand the name of the event on Facebook and the action it corresponds to on your site:
Facebook Event Name | Action on Fixers |
PageView | A visitor views a page |
AddToCart | A visitor clicks Add to Cart or a number stepper on any prodcut item to select a quantity |
InitiateCheckout | A visitor proceeds to the checkout page |
Purchase | A visitor completes their purchase |
Complete Registration | A visitor creates a customer account |